Baystate Cruise Company [Website]

Baystate cruises wanted to commemorate their 40th anniversary as Provincetown's longest running ferry service and to use the opportunity to transition to an updated site.

The checklist

The design should also inform the next version of the overall web site design, including navigation.

The page will have personal stories from people involved with Bay State over the years and cool historical photos.

The design should emphasize community and therefore could take part in modern social networking possibilities.

The design should not feel corporate but rather should feel like part of Provincetown.

What we're looking to do is two-fold:

The goal is to add a new page to the website for this year only, celebrating the 40th year anniversary. It's a cool thing not just for the round number "40", but because over the entire 170 year history of the ferry between Boston and Ptown, no other operator has come close to hanging in so long.

Second, the layout/format to be an audition of sorts of something that we potentially shift the entire website over to in 2013.

"We think our site still appears credible and has a warm, professional, but not-too-corporate feel to it that we think represents us well. However, time moves on and we think we may be a year out, or so, from looking outdated."

The Imagery

The design informs the next version of the overall web site design, including navigation. Using images can capture the essence of a community and create an interesting layout while at the same time, drawing in would be travelers. Also, the design does not feel corporate but rather feel like part of Provincetown.


Rollover timeline that displays text (and image if we have it) of interesting/important events in Ptown that that the Ferry was part of, like the celebration of the pilgrim monument, or the year Boston Red Stockings were founded.

Past Memorable Works

Responsive E-mail [Design + Code]

Take a responsive website and successfully display it across four major browsers and then display it across multiple e-mail clients inside those four browsers as well as their mobile versions then multiply that by the number of desktop e-mail clients. That's what creating a responsive e-mail is like.

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Order Screens [Wireframe + Concept]

A mobile platform designed to aid the experience of purchasing home internet and entertainment, an otherwise complicated task, making it seamless, smooth and painless.

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Time Warner Cable [Landing Pages]

I had the chance to tackle several landing pages for Time Warner Cable. Each month, the company offered better deals than the last and they needed lightning quick solutions to feature these offers.

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Mike Media Group [Branding + Identity]

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Mygofer [E-mail Marketing]

Freedom to design doesn't necessarily make the job easier. With creative freedom, comes the responsibility of creating fully fleshed out concepts from start to finish.

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Upromise [Print Collateral]

These seasonal Upromise print ads were created for Sears and Kmart following their campaign guidelines.

Baystate Cruise Company [Website]

While the existing site is still performing satisfactorily, the client felt it needed an update. They've also asked to add an anniversary page at the same time. The following is the results.

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Posters [Print Collateral]

There is always room for print. Here are some poster work that still have a place in my heart.

Logos [Branding]

It goes without saying, logos are still relevant. They say so much, yet fit in such a small package.

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