There are times when a client doesn't have a concept fleshed out for a campaign, only an idea for an offer or an event. This is where a series of projects can become a playground for a designer with plenty of imagination and creativity and just have a lot of fun.
Building Customer Base
Relying mostly on email marketing, Mygofer needed to build momentum with memorable ads that speaks to client needs - minus the boring stuff.
These are only a fraction of what was created with that purpose in mind.
Headline and copy
are the driving force for all of the mygofer emails. The design phase and everything else comes second.
Here, we've positioned mygofer as the grocery delivery service that does more - save time.
Interactive like gates are simple, effective and fun to make because it's really two ads in one. The key is to visualize what the user will see before "liking" the page and after.
Mygofer wanted to reach out to residents of the Hamptons and the free lift service to the beach and back presented the perfect opportunity.
In the real world, people can react to the piece instead of just viewing it from a screen. Here, every rider becomes part of the ad - another way to take the boring out of groceries.
Freedom to design doesn't necessarily make the job easier. The marketing collaterals shown above involved carefully selected headline text and copy. With creative freedom, comes the responsibility of creating fully fleshed out concepts from start to finish.
Take a responsive website and successfully display it across four major browsers and then display it across multiple e-mail clients inside those four browsers as well as their mobile versions then multiply that by the number of desktop e-mail clients. That's what creating a responsive e-mail is like.View Project
These seasonal Upromise print ads were created for Sears and Kmart following their campaign guidelines.
There is always room for print. Here are some poster work that still have a place in my heart.